Google Ads That Deliver Real Leads, Not Just Clicks
Clicks don’t matter if they don’t convert. Our campaigns are designed to bring in high-intent traffic and turn it into real business fast.
Why Most Google Ads Don’t Work
You Don’t Need More Clicks. You Need the Right Click That Converts.
Most Google Ads campaigns fail because they focus only on traffic, not outcomes. Without a clear strategy, strong conversion tracking, or optimized landing pages, even the best keywords lead to wasted spend. At Digitum, we run Google Ads for lead generation, using search intent, conversion-focused pages, and enhanced tracking to make sure every click counts. You don’t just get clicks — you get qualified leads ready to act.
Our Lead-Focused Google Ads Approach
Not All Campaigns Are Equal. We Choose What Actually Works for You.
Google Ads gives you many ways to reach people — but not every campaign fits every business. We focus on lead generation with Google Ads, tailoring the campaign type to match your goals. Whether you need direct inquiries, better visibility, or want to reconnect with site visitors, we build ad systems that drive results — not just impressions.
Use Search Ads, Performance Max, and Local Services Ads to capture high-intent traffic looking for exactly what you offer.
Expand your reach with Display Ads, YouTube campaigns, and Google Discovery Ads to get seen by the right audience at the right time.
Bring back visitors and boost conversions with Remarketing, Google Shopping Ads (for eCommerce), and App Campaigns.
Understanding Our Google Ads Solutions
At Digitum, we don’t throw your budget across random ad formats. We build tailored Google Ads strategies that align with your goals — whether that’s generating local leads, increasing eCommerce sales, or building brand awareness.
Here’s how we use each Google Ads campaign type to move the needle:
Search Ads
Your ad appears when someone searches for your product or service. Great for high-intent traffic that’s ready to take action.
Best for: Local services, B2B, and bottom-funnel conversions.
Performance Max
Run across all of Google’s networks using AI to optimize for conversions.
Best for: Businesses wanting scalable lead generation or online sales.
Local Ads
Promote your business on Google Maps, Search, and Display to attract nearby customers.
Best for: Brick-and-mortar locations, local services, and store visits.
Display Ads
Show visual banners across Google’s partner sites to build brand visibility or retarget visitors.
Best for: Brand awareness, top-of-funnel, and remarketing.
YouTube Ads
Use video storytelling to demonstrate your product, explain your service, or build trust.
Best for: Brand building, how-to content, and customer testimonials.
Discovery Ads
Reach users in Gmail, Discover, and YouTube feeds while they browse.
Best for: Engaging curious users and sparking interest visually.
Remarketing
Target visitors who didn’t convert. Keep your offer top of mind with timely reminders.
Best for: Re-engaging lost leads and boosting ROI.
Shopping Ads
Feature your product image, price, and store info directly in Google Search.
Best for: eCommerce stores wanting product-level visibility.
App Campaigns
Promote your app across Google Play, YouTube, and Search to increase downloads.
Best for: SaaS and mobile-first platforms.
Why it works: Instead of running “just Google Ads,” we combine the right mix of these formats to match your offer, industry, and customer journey, giving you a smarter, more profitable campaign.
Included Services
What’s Included in Your Google Ads Setup
Campaign Strategy & Account Structure
We don’t guess — we build a campaign framework based on your goals, industry, and buyer intent. From ad group segmentation to keyword match types and funnel-stage targeting, everything is structured to convert.
Ad Copywriting & Creative Direction
Forget boring, template-style ads. We write attention-grabbing, benefit-focused copy that matches your offer and leads users to take action. Need creatives? We’ll guide your team or designers on what actually works
Audience Targeting & A/B Testing
We run continuous split-tests on audiences, ad variants, and bidding strategies. The result? You get the data that shows which messages bring in leads — and which ones to drop.
Landing Page Connection
A strong ad is useless if the landing page doesn’t deliver. We align your ads with the right page — or build high-converting ones if needed — to maintain message match and boost conversion rates.
Conversion Tracking & Tag Setup
We set up complete tracking inside Google Ads and Google Tag Manager — including enhanced conversions, custom events, and conversion actions — so you see exactly what’s working and what’s not.
Weekly Reporting & Insights
You get easy-to-read updates each week — covering spend, conversions, cost per lead, and performance trends. We show what’s driving results, and where we’re optimizing next.
How it works
From First Click to Conversion in 3 Clear Steps
We don’t complicate the process. Whether you’re new to Google Ads or looking to fix underperforming campaigns, we build a system that connects traffic to real, trackable results.
Connect with Us
We start by understanding your business, offer, and the kind of leads you want. This helps us plan the right Google Ads strategy — not just more clicks.
We Build Your Campaign
From keyword targeting and ad copy to landing page optimization and conversion tracking, we design a complete setup that turns interest into action.
Launch, Track, Optimize
Once we go live, we monitor performance daily, fine-tune your campaigns weekly, and keep improving based on data, not guesswork.
Why Choose Us
What Makes Digitum Different in Google Ads
We don’t run ads for the sake of it. We engineer Google Ads campaigns that drive qualified leads — fast, measurable, and built to grow with your business.
Lead-First Strategy
We focus on attracting high-intent users who are ready to act — not just racking up empty clicks.
Full Funnel Integration
We connect your Google Ads with landing pages, CRM, and automation — so every step is optimized for conversion.
Enhanced Conversion Tracking
From form fills to phone calls, we set up accurate tracking using Google Tag Manager and enhanced conversions for better decisions.
No Vanity Metrics, Just Results
We don’t brag about impressions. We report what matters: qualified leads, ROI, and cost per acquisition.
Testimonial
Client Feedback
Ready to Stop Wasting Ad Spend and Start Getting Leads?
Let’s break down your current campaigns, find what’s not working, and show you how to fix it with a lead-focused Google Ads strategy.
