Clicks don’t matter if they don’t convert. That’s why our Google Ads approach is built around one thing: qualified leads.
Too many campaigns chase clicks without a plan. The result? Wasted spend and zero returns. We focus on the clicks that matter, the ones tied to intent, landing pages built to convert, and tracking that shows what’s working.
Google Ads offers powerful tools — but without the right strategy, they’re just expensive experiments. We use the right campaign types based on what your business actually needs: leads, not impressions.
Search Ads, Performance Max, Local Ads
Display Ads, YouTube Ads, Discovery
Remarketing, Shopping, & App Campaigns
At Digitum, we tailor Google Ads campaigns to align with your business objectives. Here’s a breakdown of the campaign types we utilize:
Appear in Google search results when users look for products or services you offer. Ideal for capturing high-intent traffic ready to convert.
Leverages Google’s automation to deliver ads across all channels, optimizing for conversions based on your goals. Suitable for businesses seeking broad reach with efficient performance.
Promote your business to local customers across Google Search, Maps, and other platforms. Perfect for driving foot traffic and local awareness.
Visual banners appearing on websites within Google’s Display Network. Effective for building brand awareness and retargeting previous visitors.
Engaging video ads displayed on YouTube. Useful for storytelling, product demonstrations, and reaching a wide audience.
Appear in Google’s feeds like Discover, Gmail, and YouTube Home. Designed to reach users during their exploration phase with visually rich ads.
Target users who have previously interacted with your website or app, reminding them of your offerings and encouraging return visits.
Showcase your products directly in Google search results with images, prices, and store information. Ideal for e-commerce businesses aiming to increase product visibility.
Promote your mobile app across Google’s platforms to drive installations and engagement. Suitable for businesses looking to grow their app user base.
Each of these campaign types serves a unique purpose in the customer journey. By strategically combining them, we create a comprehensive advertising approach that drives results aligned with your business goals.
We design ad campaigns based on your industry, goals, and buyer intent — with proper ad group segmentation, match types, and funnel targeting.
Your ads won’t sound generic. We write copy that connects — benefit-focused, action-driven, and aligned with your landing pages.
We test headlines, descriptions, audiences, and bid strategies to discover what brings you the best ROI.
We ensure your landing page matches the ad — so users convert without confusion. Don’t have one? We’ll build it.
We install and configure Google Tag Manager, conversion actions, and enhanced conversions so you know what’s driving real results.
You get clear, simple updates with key metrics — leads, spend, cost per result, and what’s improving.
We keep things simple. Whether you’re starting from scratch or already getting traffic, we build the system that connects it all from first click to final conversion.
We learn what kind of leads move your business forward.
From keywords to landing pages, we create a system made to convert.
We go live, monitor everything, and improve performance weekly.
We don’t guess. We build Google Ads systems designed to generate qualified leads — fast, measurable, and scalable.
We prioritize high-intent traffic that converts — not just clicks, but actual customers.
From first click to final sale, we align campaigns with your entire sales journey.
We track every meaningful action to improve targeting, reduce waste, and scale smarter.
We don’t chase impressions. We focus on ROI, cost-per-lead, and sustainable, real growth.
Digitum is a performance-driven digital marketing agency helping businesses turn attention into action through smart ads, funnels, and automation.