Privacy Policy

This Privacy Policy explains how Digitum Marketing (“Digitum”, “we”, “our”, or “us”) collects, uses, and protects information when you visit our website at digitum.marketing or engage with our services.

By using our website or contacting us, you agree to the practices described in this policy. If you do not agree, please do not use our website.

1. Who We Are

Digitum Marketing is a digital marketing agency specialising in Google Ads management, marketing automation, SEO, and website development. We work with service-based businesses primarily in the United Kingdom, UAE, and Pakistan.

Registered office: Office No 2, 2nd Floor, Saeed Centre, Sahiwal, Punjab, Pakistan.
UK correspondence address: 34 Bosworth Square, Rochdale OL11 3QG, England.

2. Information We Collect

We collect information in the following ways:

Information you provide directly:

• Your name, email address, phone number, and business details when you fill in a contact or discovery call form
• Messages or enquiries you send to us via email or WhatsApp
• Information shared during onboarding or project discussions

Information collected automatically:

• IP address, browser type, and device information
• Pages you visit on our website and how long you spend on them
• Referring URLs and search terms that brought you to our site
• Cookie data (see Section 6)

Information from third-party tools:

• Analytics data from Google Analytics 4 (GA4)
• Ad interaction data from Google Ads and Meta Ads platforms
• Form submission data processed through GoHighLevel (our CRM and automation platform)

3. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and schedule discovery calls
• Deliver and manage the services you have engaged us for
• Send you project updates, reports, and relevant communications
• Improve the performance and content of our website
• Measure the effectiveness of our advertising campaigns
• Meet legal and compliance obligations

We do not use your information for automated decision-making or profiling that produces legal or similarly significant effects.

4. Legal Basis for Processing (UK and EU Visitors)

Where applicable under UK GDPR and EU GDPR, we process your personal data on the following legal bases:

• Legitimate interests – to operate and improve our business and respond to enquiries
• Contract performance – to deliver services you have agreed to receive from us
• Consent – where you have opted in to marketing communications or cookie use
• Legal obligation – where we are required to retain or process data by law

5. Sharing Your Information

We do not sell your personal data to any third party.

We share data only with trusted service providers who help us operate our business, and only to the extent necessary. These include:

• GoHighLevel – CRM, automation, and booking platform
• Google LLC – Analytics (GA4), Google Ads, Google Tag Manager
• Meta Platforms – where Meta advertising is used for client campaigns
• Hostinger – website and server hosting
• n8n – workflow automation platform hosted on our own server

Each of these providers has their own privacy policy and data processing terms. We have agreements in place with them where required by law.

We may also share data if required by law, a court order, or a regulatory authority.

6. Cookies

Our website uses cookies to function properly and to understand how visitors use the site. Cookies are small text files stored on your device.

Types of cookies we use:

• Essential cookies – required for the website to work. These cannot be switched off.
• Analytics cookies – used by Google Analytics to measure traffic and user behaviour. These are only set with your consent.
• Marketing cookies – used by Google Ads and Meta to track conversions and show relevant ads. These are only set with your consent.

You can manage or withdraw your cookie consent at any time through your browser settings. Withdrawing consent will not affect data already collected.

7. Data Retention

We keep your personal data only for as long as necessary:

• Enquiry and contact data is kept for up to 2 years unless you become a client
• Client project data is kept for up to 5 years after the end of the engagement
• Financial and invoicing records are kept for 7 years as required by law
• Website analytics data follows the retention settings configured in GA4 (maximum 14 months)

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• The right to access the data we hold about you
• The right to correct inaccurate data
• The right to request deletion of your data
• The right to restrict or object to processing
• The right to data portability
• The right to withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, contact us at the address in Section 10. We will respond within 30 days.

9. Data Security

We take reasonable technical and organisational measures to protect your data from unauthorised access, loss, or disclosure. These include restricted access controls, encrypted communications, and secure server environments.

No method of data transmission over the internet is entirely secure. While we work to protect your information, we cannot guarantee absolute security.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Continued use of our website after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us: